Alpargatas Learn a little about the history of the company which made the first Brazilian dennim, invented the genuine Havaianas sandals and is still creating things which everyone uses and no one knows how to live without.
Matthew, et al,(2009) From Multilatinas to Global Latinas: The New Latin American Multinationals, Compilation of Case Studies.... Boston: Harvard Business School Press ...
Alpargatas Learn a little about the history of the company which made the first Brazilian dennim, invented the genuine Havaianas sandals and is still creating things which everyone uses and no one knows how to live without.
US Facebook Page
Understanding the Internationalization Process of Havaianas: The Important Role of Brand
Havaianas-World Cup: You Tube
http://www.youtube.com/watch?v=PvzpThpZeLc&feature=autoplay&list=PLE2385F65265F0E73&index=6&playnext=2
http://us.havaianas.com/ Brazil vs. Portugal
Havaianas Imprints
by Barry SilversteinAugust 4, 2008 Case study: http://imm-gsm.s3.amazonaws.com/docs/Assignments_Q_2010_1/CRE-ASSIGNMENTQ-2010-1CREATIVESTRATEGYV2.PDF
Matthew, et al,(2009) From Multilatinas to Global Latinas: The New Latin American
Multinationals, Compilation of Case Studies. ... Boston: Harvard Business School Press ...
Fundraiser/Branding Event http://oceans-events.com/clients/havaianas
http://www.ideo.com/work/brand-strategy-for-havaianas
Giraffas
http://en.novositedogiraffas.com/ English Homepage
http://pt.novositedogiraffas.com/ Site brasileiro
You Tube Videos: "Giraffas"
https://www.facebook.com/#!/pages/Giraffas/112814452066259
http://blogs.miaminewtimes.com/shortorder/2011/07/brazilian_chain_giraffas_opens.php
https://www.facebook.com/note.php?note_id=195182530532183
http://www.kcbd.com/story/14988251/giraffas-launches-first-us-restaurant-in-miami
http://blogs.miaminewtimes.com/shortorder/2011/07/brazilian_chain_giraffas_opens.php?utm_campaign=everyblock&utm_medium=everyblock&utm_source=everyblock