International Expansion: Do Opportunities Outweigh Challenges?Find it @ UFW Edwards - FRANCHISING WORLD, 2008
Alvaro Mello, Fabrio Setton, (1999) "Franchising in Brazil - experiences and perspectives", Management Research News, Vol. 22 Iss: 4, pp.14 - 21
Dant, R. P., Perrigot, R. and Cliquet, G. (2008), A Cross-Cultural Comparison of the Plural Forms in Franchise Networks: United States, France, and Brazil. Journal of Small Business Management, 46: 286–311. doi: 10.1111/j.1540-627X.2008.00244.x
Franquias aquecem o mercado brasileiro
http://www.roost.com/app/index.php/public/roostbar?bid=55366&k=8890c57459900b571ad8b9678ae5a9bc&roostBDI=55366International Franchising Association
http://www.franchise.org/IndustrySecondary.aspx?id=45346
Marcelo videos-
International Expansion: Do Opportunities Outweigh Challenges?Find it @ UFW Edwards - FRANCHISING WORLD, 2008
Alvaro Mello, Fabrio Setton, (1999) "Franchising in Brazil - experiences and perspectives", Management Research News, Vol. 22 Iss: 4, pp.14 - 21
Dant, R. P., Perrigot, R. and Cliquet, G. (2008), A Cross-Cultural Comparison of the Plural Forms in Franchise Networks: United States, France, and Brazil. Journal of Small Business Management, 46: 286–311. doi: 10.1111/j.1540-627X.2008.00244.x
http://www.inc.com/guides/201107/how-to-franchise-your-business.html
AN EXAMINATION OF INTERNATIONAL RETAIL FRANCHISING IN EMERGING MARKETS
http://www.ut.edu/uploadedFiles/Academics/Business/Centers_and_Insititutes/Florida_Entrepreneur_and_Family_Business/retail_franchising.pdf
Journal of Small Business Management, January 2006
by Dianne H.B. Welsh, Ilan Alon, and Cecilia M. Falbe